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AI Will Not Take Your Job.
People Who Know AI Will.

Practical, hands-on AI training for professionals and teams. No technical background or coding skills required. Just real-world concepts you'll use every day.

1,500+ executives trained 50+ organizations engaged Led by OpenAI Certified Prompt Engineers
Contact Mission Control → Explore Programs
Domain
Expertise
What you already know. Your industry, your workflows, your instincts, your years of experience. This is the expertise AI can never replace.
AI
Capability
What the tools can do. Generation, analysis, automation, research. Raw power waiting to be steered by someone who knows what good output looks like.
Dual
Fluency
The intersection. Where your expertise shapes AI into something extraordinary. You don't just use the tools. You direct them into real results.
Domain ExpertiseWhat you already know. Your industry, your workflows, your instincts, your years of experience.
Dual FluencyThe intersection. Where your expertise shapes AI into something extraordinary.
AI CapabilityWhat the tools can do. Generation, analysis, automation, research. Raw power waiting to be steered.

THE CORE PHILOSOPHY

Your expertise powered by AI.

AI capability alone is not enough. We focus on the intersection of your existing industry knowledge and the ability to steer AI. You bring the domain expertise. We bring the AI understanding and skillset. The intersection is where transformation happens.

Your AI journey starts with someone who's been there.

We're not a course. We're your training partner. We learn your business, walk beside your team, and make sure what you build with AI actually sticks.

Learn more about The FORMA Method →

Trained across the tools that matter

ChatGPT• Gemini• Claude• CoPilot• Gamma• NotebookLM• GEMS• CustomGPTs• Projects• Deep Research• Luma AI• Nano Banana• Veo• ElevenLabs• Perplexity• ChatGPT• Gemini• Claude• CoPilot• Gamma• NotebookLM• GEMS• CustomGPTs• Projects• Deep Research• Luma AI• Nano Banana• Veo• ElevenLabs• Perplexity•

Our Programs

Find the right format for you.

Open Program

Our flagship group training. Scheduled sessions anyone can join. Virtual and in-person.

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Private Sessions

Custom training built for your team, your workflows, your goals.

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1:1 Tutoring

Personal AI coaching for individuals who want to go deep. Executive-level private training, your pace, your priorities.

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Speaking & Events

We bring the FORMA experience to your stage. Keynotes, panels, and off-sites that energize your audience around AI.

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Ongoing Partnerships

Recurring training programs that level up your organization over time. Built with benchmarking to track real progress.

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Get In Touch

Let's talk about your team.

Tell us a little about what you're looking for and we'll get back to you within 24 hours.

What People Say

Real results from real professionals

★★★★★
"I found Forma's AI training incredibly valuable, insightful, practical with hands-on exercises."
M
Megan Kovacs
VP, LG Ads
★★★★★
"The workshop was amazing, and every modern marketer should go through it. It's simple to grasp, super engaging, and extremely useful. In fact, my team is already knee-deep into tools post day one."
C
Claudine Patel
CMO, Sanofi (Opella)
★★★★★
"Loaded with fascinating information but never overwhelming. Left energized to explore tools more!"
Z
Zoey Stanger
Senior Partner, Walmart Connect
★★★★★
"Forma Media's AI training was a game-changer. Our team uses what they learned daily. I highly recommend it to anyone looking to level up with AI."
J
Joe Shields
President, The Hollywood Reporter
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